Aberdare Cables Expands National Footprint

Aberdare Cables extended its reach to customers in the Mpumalanga region with the opening of a new branch in Nelspruit.

An official opening ceremony for the branch was held on 14 June 2018.  The event, attended by customers, was a great success.

Aberdare CEO, Dr Andrew Song addressed customers on the motivation behind establishing an operation in Nelspruit, “Our presence in this market has grown steadily.  We are positive about future prospects from this branch and look forward to expanding our footprint in this market and into Mozambique.”

Also present was Mishack Matla, Director of Sales, Marketing and Distribution at Aberdare.  “We plan to continue investing in growth initiatives.  Expanding our customer touch points is one such initiative.  We plan to energetically pursue new business.  We’ve set ambitious targets and will stretch ourselves to achieve them,” commented Matla.

A suitably qualified team lead by branch official, Tony Carvalho will service this region.

Best wishes to the Aberdare Nelspruit team, may you grow from strength to strength!